Okt 2, 2020
Exprodesk in collaboration with Mrs. Lay Hing de Kort Yee and Mr. Frits Israel organized the webinar “Pack it up! Preparing your products and services for Export ”.
Mr. Israel facilitated the following topics: SEO (Search Engine Optimization); SEM (Search Engine Marketing; Local Search Marketing; Content Marketing; Remarketing; Responsive Web Design; Email Marketing; Social Media Marketing; Marketing Automation and Influencer Marketing.
Mrs. de Kort Yee facilitated the following topics: Why the type of packaging is important; The 3 types of packaging; Why do you need a package; What do you need to consider when choosing your package; Branding versus Packaging and Where to find more information on packaging and requirements (to the US and Europe). Participants received their weekly homework “Describe export products and services as well as to identify them using the HS code depending on export market(s).